LAMi is a multi-brand, multi-industry platform. Just by scanning QR codes on various products with the LAMiCheck App a user can: a. Verify the authenticity of the productsb. Earn incentive points under loyalty programs run by brand owners or manufacturersc. Redeem incentive points by digital meansd. Provide direct feedback to brand owners and manufacturersNote: The brand owner or manufacturer whose products a user wants to scan should be associated with the LAMi platform.